While there are many ways to market your business, social media helps you connect with your customers and the people they know as well as increasing the awareness of who and what your business has to offer. It’s no secret though that many people can get caught up with the confusion of how social media operates. Each platform offers a unique way for you to reach out and connect with other people which inevitably can become new customers for you.
Even though you may already be using Facebook, Instagram or Twitter to engage customers and potentially new customers you have to ask yourself these questions: Do I really know how these social media platforms work? Am I using these platforms to their entirety? Do I really know what I am doing? If your answers to any of these questions is no, then you definitely are in need of a social media consultant.
Now you may be asking yourself what exactly is a social media consultant. A social media consultant is the eyes, ears and voice of your business. They understand not only how social media platforms operate but they understand the functionality of these platforms and using them. They become an extension not only of you but for your business. Social media consultants will give you the break you need, saving you time from headache of trying to engage customers online.
It’s said that hiring a social media consultant for your business will in essence save you 20 plus hours a week. It’s important to have someone on your side that will take the time to understand your business and what you have to offer and strategically figuring out the best approach to engaging with people online to heighten the visibility of your business. Customers want to feel like you know them and their wants and needs. Consultants help set the tone for who and what your business is.
Yes you can do all of the above yourself but you truly have to ask yourself do you have the time to do that and do you understand how each social media platform works. There certainly isn’t anything wrong with asking for help and letting someone take over that extension for you and manage or consult you about your business. My goal as a social media consultant is to bring visual awareness about your business through social media.